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Personalised services

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Wheatley in 2026
Our previous strategy focused on tailoring services for an exceptional customer experience, using local teams and a geographic approach. We strengthened wraparound services, launched the Customer First Centre, and enhanced repairs through specialist teams and partnership with City Building (Glasgow).

We aim to further personalise services, with a strong emphasis on communication and contact, making every interaction timely, relevant, and accessible, as these are top customer priorities.

We recognise that customers value quick resolution over the channel used and are open to digital and Artificial Intelligence (AI) solutions if human support remains accessible. We are now leveraging our rich data and expanded real-time feedback to drive continuous improvement, ensuring customers feel heard and see action taken.

We will Think Yes to deliver seamless, accountable, and innovative services – especially in repairs – with a focus on minimising hand-offs, building trust and driving overall customer satisfaction.

Young woman with long hair smiling through a glass window with an orange background.Children on bikesDad and daughterstaff member helping customer

Our objectives over the next five years:

1: Connect with customers through proactive, tailored communication
2: Enhance and apply what we learn to drive customer-focused services
3: Deliver seamless services to meet customer needs

Wheatley in 2031
Through a step change in the personalisation of our services, every customer receives support and communication tailored to their needs. We do this by embedding a culture of proactive engagement, harnessing data and digital tools, and strengthening local delivery and accountability.

Our services are shaped by the customer voice, delivered through empowered local teams, and supported by robust data and digital tools. Through a deeper understanding of our customers we will continue to adapt to changing needs and expectations, ensuring that every customer feels listened to, respected, and well served. This supports us to achieve 90%+ customer satisfaction and demonstrate value for money with our services.

Section 1

Making homes and lives better

Wheatley’s strategic themes for 2026-2031

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Theme 1

Homes and neighbourhoods to be proud of

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Theme 2

Personalised services

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Theme 3

Better lives

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Theme 4

Delivering sustainable value